Audience

The audience for the PCA process is the Democratic base, not the general voting public.

The GCA process will create a grassroots network of activists that can easily reach the voting public. This network will undermine the Republican echo chamber, giving Democratic candidates a competitive advantage. Members of the democratic base are not at the same level of political awareness or engagement, which is why the GCA process breaks the audience into three distinct segments.

Related Content

• Click here to learn more about how the GCA process divides the Democratic Base into audience segments. 

• To see the practical application of the GCA process in the 2022 election cycle, click here. Click Here